35 - Trusting Your Wings: Overcoming Fear and Embracing Entrepreneurship
Lessons in Leadership and Entrepreneurship: Insights from Ty Crowder’s Journey in the Finishing Equipment Industry
In this episode of The Leader’s Edge Podcast, host HR Huntsman sits down with Ty Crowder, Founder of Total Finishing Solutions, to discuss his inspiring path from corporate professional to successful entrepreneur in the finishing equipment industry. Known for his authenticity, humor, and passion for innovation, Ty shares powerful lessons on leadership, resilience, and scaling a business while staying true to your values. The conversation offers practical strategies for entrepreneurs and leaders navigating growth, team management, and the ever-evolving challenges of modern business.
Building a Business Through Authentic Leadership and Resilience
Ty Crowder’s entrepreneurial journey began with a simple but bold decision—to trust his instincts and leave the security of a corporate role to create something truly his own. Drawing from his background in painting and design, Ty built Total Finishing Solutions around creativity, quality, and customer trust. His willingness to embrace risk and adapt quickly to challenges transformed early setbacks into defining moments of growth.
A hallmark of Ty’s leadership is authenticity. In an industry often focused on precision and formality, he brings personality and playfulness to his brand—sometimes literally dressing as Elvis or Mr. Spock to connect with clients and employees. This approach has helped him humanize his business, inspire loyalty, and stand out in a competitive field.
But success didn’t come without obstacles. From losing vendors to being challenged by competitors, Ty learned to pivot and build his own brand identity. As his company grew from a solo venture to a thriving team of over 50 employees, he evolved from a hands-on producer to a leader focused on systems, delegation, and trust. His story highlights the importance of listening, humility, and creating an environment where creativity and accountability coexist—an approach that continues to shape his leadership philosophy today.
About Ty Crowder
Ty Crowder is the Founder of Total Finishing Solutions, where he brings over two decades of experience in the finishing equipment industry. Known for his innovative mindset and energetic leadership, Ty is passionate about empowering his team and clients to achieve operational excellence through creative problem-solving and authenticity.
About Total Finishing Solutions
Total Finishing Solutions is a leading provider of automated finishing equipment, offering cutting-edge technology and customized solutions for manufacturers worldwide. The company is recognized for its commitment to quality, customer experience, and continuous innovation, helping clients streamline operations and deliver superior results.
Links Mentioned in this Episode
Key Episode Highlights:
How to turn early business setbacks into opportunities for reinvention
Why authenticity and humor can strengthen brand loyalty and culture
The art of delegation and building trust with your team
Adapting leadership styles for a multigenerational workforce
Viewing failure and rejection as essential tools for growth
Conclusion: Key Episode Highlights
Ty Crowder’s journey is a testament to the power of authenticity, adaptability, and courage in business. His experiences remind leaders that creativity and resilience are the true cornerstones of sustainable growth.
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